Tuesday, December 23, 2014

Emotion and Merry Christmas

by Donna K. Weaver

Anyone who knows me, knows I'm a huge fan of The Piano Guys. I love them for the beauty of their music but also the delight of watching their videos.

How many times can you spot the Elf on the Shelf doll throughout?

It makes me appreciate, as I watch all of their videos, how much the impact of the music is strengthened by adding the visual experience. I wonder how we can do that in our writing. I realize we must make some kind of emotional connection with the reader.

The following is a commercial, but it packs a powerful punch for a number of reasons. One is that for most of us, we can relate to some kind of Christmas celebration. Even if we're not religious, Christmas is a huge cultural holiday, filled with family traditions. So the company that made the following commercial already had a connection for viewers, but then they based the story upon a real event in 1914. Those two things give it power to twist our hearts. 

It's that connection that will keep our readers reading.

Merry Christmas
Happy Holidays

1 comment:

Canda said...

Two good examples! Both engage our heart with what we think is familiar and also bigger than ourselves. There's much to admire in the human spirit. Thanks, Donna.