Tuesday, August 11, 2015
How to Best use Pre-orders
*Warning- 90% of people in a poll of about 75 said they do not like to pre-order unless there is some kind of incentive. If they do pre-order it is usually within 2 weeks of the book coming out.
1. The ideal use of a pre-order is to have it in the back matter of the book that precedes the one coming out. (Amazon let's you set up a pre-order 3 months in advance and iBooks and Kobo 1 year. I'm not sure what the time frame is on Smashwords, but it's at least 2 months)
2. If you have a serial, think TV episodes instead of novels, then pre-orders will rock your world. Put serial 1 and 2 out at the same time, keeping #1 free and then put the pre-order link in the back of it. Put the pre-order link in serial 2 for serial 3, etc. It's best if they come out within a few weeks of each other once the first 2 are out.
3. If you are going for a bestseller list, 2 weeks of pre-orders seems to be the best recipe. If you put the pre-order out there too soon, your momentum could die, and you'll end up in no-man's land on the charts, and no one will be able to find you.
4. It's hard to get people to pre-order the first in a new series or a book in a different genre that is different than your typical offering.
Inquiring minds want to know:
Do you pre-order eBooks?
How far out are you willing to pre-order?
Do you pre-order books from links at the end of a book?
You can pre-order
Only .99 cents- No joke. One click and it's yours.
and everywhere else, too.