Tuesday, August 11, 2015

How to Best use Pre-orders

There was a lot of hype about indies having the ability to use pre-orders, and we finally got the ability. What's my take?

*Warning- 90% of people in a poll of about 75 said they do not like to pre-order unless there is some kind of incentive. If they do pre-order it is usually within 2 weeks of the book coming out.

1. The ideal use of a pre-order is to have it in the back matter of the book that precedes the one coming out. (Amazon let's you set up a pre-order 3 months in advance and iBooks and Kobo 1 year. I'm not sure what the time frame is on Smashwords, but it's at least 2 months)

2. If you have a serial, think TV episodes instead of novels, then pre-orders will rock your world. Put serial 1 and 2 out at the same time, keeping #1 free and then put the pre-order link in the back of it. Put the pre-order link in serial 2 for serial 3, etc. It's best if they come out within a few weeks of each other once the first 2 are out.

3. If you are going for a bestseller list, 2 weeks of pre-orders seems to be the best recipe. If you put the pre-order out there too soon, your momentum could die, and you'll end up in no-man's land on the charts, and no one will be able to find you.

4. It's hard to get people to pre-order the first in a new series or a book in a different genre that is different than your typical offering.

Inquiring minds want to know:

 Do you pre-order eBooks? 
How far out are you willing to pre-order? 
Do you pre-order books from links at the end of a book?

You can pre-order
the Daring Hearts boxed set with 14 amazing books right now. Don't miss. Limited time only.

Only .99 cents- No joke. One click and it's yours.
and everywhere else, too.


Donna K. Weaver said...

Very interesting, Cindy!

Canda said...

Great post. I do order pre-orders. Usually it's for books by authors I love to read and if I think I might forget to order it with it comes out.