Tuesday, December 8, 2015

Di$tribution and Dollar$

Tune out now if you don’t want to hear about it. Still here? Okay.

A little over a year ago, when Deanna and I published our first book as Jo Noelle, we uploaded files to all the major names for indie publishing for paperbacks and ebooks, then we started writing a new story and hoped to collect royalties. 

They came in slowly! As our little brand continued to grow, we saw a little larger returns for the next 6 months, and a very significant detail--ALL the money came from one source.

We switched our distribution plan and saw an immediate jump by 300%, and each month that number continues to rise. The simple thing we did, though we felt like it was a huge risk at the time, was to remove all our books from all vendors except Amazon, and enroll them in KDP Select/Kindle Unlimited.

Kindle Unlimited is a library on Amazon that loans our titles out to subscribers (BTW I’m a subscriber too since I also love reading books.) and then we get paid on how many pages the subscribers read in a month. Before you think this is an Amazon advertisement, it's not. Many authors have their books in various distribution channels and do well. I'm just sharing our recent history.

So we kind of have perma-free books for subscribers, but we still make money on those free books!

For example, on Kindle Unlimited Lending Library we rent 384 pages at $0.005 per page = $1.92 per book read; if that same book is on promotion at $0.99 per ebook, we get 35% = $0.35 per book purchased; and if it’s at the regular price for an ebook of $3.99 and we get 70% = $2.79 per book purchased. Paperbacks seem more profitable with a sales price of $12.99, and we make a little over $5 of that, but we don’t sell many of them.

Our most active book on KULL rented over 100,000 pages last month.
Then + income from selling ebooks,
+ income from selling paperbacks, 
+ the income from these 3 sources for all our other books
= publishing is more than a hobby now. YAY! When we started writing, we didn't see it as a business, but it's turning into one.

This isn’t the right avenue for every author, or every book, but it’s working for us right now. The romance genre seems to work on KULL. In the ever-changing climate of publishing, it’s good to see what options are out there.

1 comment:

John Lillie said...

Congratulations to both of you and your success.