Tuesday, July 12, 2016

Getting New Covers

When we first release a book, we design a cover we think will sell and we send the book out into the world. Over time, though, we might find that the cover isn't as eye-catching as we wanted, or we've found something we like better.

Are we stuck with the former cover? No!

There's absolutely nothing wrong with changing out covers that don't work. In fact, that's one of the first things to look at if a book isn't selling.

Let me tell you a little story.

Back when I first started Trifecta, we released a book called The Princess and the Prom Queen by Jaclyn Weist. The cover concept was pretty straightforward - it's about two girls in two different eras of time, so we did a split cover with one girl on one side and one on the other, as you can see here:

This is actually the second version - the first version had simpler font for the title.

This story is a retelling of Sleeping Beauty, and the author began getting fan mail asking for a sequel. She decided she wanted to use the evil sorceress more in the second book, and found a fantastic evil sorceress picture. This is how that cover came out:

Now, you can see how awesome this sorceress picture is - there's no way we could have passed that up - but now there was the problem that the two books don't match. Not a problem at all, actually! We'd been talking for a while about redoing the first cover to increase sales, and some study of the market had shown us that gorgeous dresses are selling really well right now, so with some bibbety-bobbity-boo (sorry - wrong fairy tale), we created this:


All I have to do in order to change the cover is upload it to Kindle and CreateSpace. I don't have to get a new ISBN or anything because it's the same book - just in a different package.

So if you'd like to give an older book cover a little boost, feel free to experiment and see what you come up with. You're not obligated to keep the same cover forever if you'd like a change.

3 comments:

Donna K. Weaver said...

Love the new covers!

Canda said...

I liked the first cover, but the second one is fabulous.

Tristi Pinkston said...

Thanks, ladies! Jaclyn's sister Rachelle did the redesigns.