Tuesday, September 13, 2016

Five Steps to Selling Your Book in Person

Five steps to selling your book in person.

I sell my books at a lot of live events. I perfected my approach selling books at Costco. I just finished a three day signing event at Salt Lake Comic Con. You'll have fans like the princess in the picture below come to see you to buy all your new stuff, but you'll also need to introduce your books to people who have no idea who you are. Here's what works for me.

Before you go:

comic con 2016
1. Memorize a killer one-liner to describe your books generally.
I say, "My books are Mission Impossible meets Bourne Identity."

2. Memorize a short description for each of your books that grabs their interest and makes them want to know more.
Here's what I say for the Watched Trilogy:
"Christy doesn't fit in. She never has. She decides she wants to and so she goes on a school trip to DC. Once there, she stumbles upon a murder. Voila. She gets her change of life only in a twisted way. Now she has to change into all these different people in the witness protection program in order to survive. And of course there are hot guys in the story. You have to have hot guys in every story."

I have a short description like that for each series. I have three and a few standalones.

When you get there:

Comic con 2016
3. As people pass, say one of these things, "Do you like to read?" "What do you like to read?" or "Are you a reader?" Smile. Act like you like being there and are happy to have met them.

4. Once they say they are a reader, then pitch them. Say something like, "Great. I'll quickly tell you about my book, then." (If you are with group, you could ask them what they like to read at that point- then you can direct them to the right author who writes the genre of book they like.)
You say your one liner.
If they don't walk away, then give them your short description and as you near the end,
hand them the book you just pitched and say, "You can read the back of the book if you want."

5. Once you can see they're done, tell them the price. "It's only $10 today and if you buy the whole trilogy, you get this short story for free--or it's only $27. That's almost a twenty dollar savings from buying it anywhere else."

Then be silent and let them speak next. Answer any questions they have and then sign the book.

Comic con 2016
P.S. Don't forget to come up with something to write above your signature. A lot of times, it has to do with the concept or theme of the book.

P.S.S. Make sure you ask if they want their name in the book. Some don't.

2 comments:

Donna K. Weaver said...

You're the queen of this, Cindy. I'm dreadful!

Kaye P. Clark said...

Those are very helpful tips! Thanks!