I've seen the good, the bad, the ugly, and the extraordinary. Here are three pro-tips to make sure your covers land in the extraordinary category.
#1 HIRE SOMEONE to create your covers. Your cover is what is going to sell your book.
This is how the system works:
1-The cover catches a customer's eye.
2-The customer buys the book- sometimes, but most of the time, the customer looks for more information.
3-The customer reads the catchy description-(on a print book this is the back of the book)
4-The customer buys the book or delves into reviews
5-If the customer reads the reviews and likes what he sees, he buys the book.
If you don't have a great cover-no one will buy the book-except maybe your mother or best friend.
Depending on the designer you choose, you can spend as little as $50 and as much as $450...possibly more. If you write in a genre that requires an illustrated cover (or you just want one), it can get very pricey. I've seen quality pre-made covers for as little as $50. If you are working with a tiny budget- go this route. I've never spent more than $140 on any of my covers. Keep in mind that if you are only do eBooks, you do not need a full wrap. If you want a print copy of your book, you will need a full wrap (This includes the spine of the book and the back as well as the front).
#2 A word of caution-
Covers must convey genre and concept-not story
I like teen books. I like suspense and mystery and action. I won't even consider buying a book, without a hefty recommendation from someone I trust, if the cover does not show these things. Make sure that at a glance, a prospective reader can tell what genre your book is.
#3 Here's a little phrase to help you remember-
Covers are marketing, not storytelling.
Can you guess the genres of these books?
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1.)Romance 2.)YA mystery 3.)YA suspense 4.) YA contemporary
How'd you do?
If you want to learn more about covers and all things self-publishing- don't miss iPublishCon- register now to get early bird pricing and save some dinero.
See you there. Just click here.
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Cindy M. Hogan
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